The Strategy

Aesthetics and engagement, same line, no transfers.

Marketing graduate, design minor, based in Florida. I build content that looks beautiful and still gets someone from the first scroll to “add to cart.”

Learn More About Me

Based in Florida

THE ARCHIVE

morning rituals

BEFORE THE RUSH

Explore the Edit

A Moment of Quietude.

Morning Rituals is a celebration of the quiet minutes before the world wakes up. Our 'Before the Rush' campaign explores the intimacy of your beauty routine—a cinematic approach to everyday preparation, grounded in autumn’s amber light and espresso depths.

The hero item

ESSENTIAL TOOLKIT

The UniversalBrow Edit

A curated selection designed to adapt to every morning mood. Featuring shade cards ranging from soft Blonde to deep Espresso, ensuring a seamless, bespoke finish for every individual.

+4

DISCOVER YOUR SHADE

Shop the Kit — $68

LIMITED ACTIVATION

Bespoke Brow Bar

Join us for an immersive pop-up experience. Receive expert shade matching from REFY artists while enjoying our signature autumn espresso blend.

LONDON

Mayfair ResidencyOct 12 — Oct 20

NEW YORK

SoHo StudioNov 01 — Nov 10

PARIS

Le Marais Pop-upNov 24 — Dec 02

"the ritual is as important as the result. reclaiming my morning has changed everything."

— JESS HUNT, CO-FOUNDER

Plan Your Ritual.

SHADE DISCOVERY

Find your perfect match in under 60 seconds.

BOOK A CONSULTATION

1:1 virtual sessions with our lead artists.

EVENT TICKETS

Secure your spot at the Bespoke Brow Bar.

LIMITED EDITION KIT

The Morning Rituals bundle includes the full Brow Edit, a custom espresso candle, and our signature silken robe.

Dermatologically Tested

Vegan & Cruelty Free

Autumn Exclusive Packaging

ADD TO BAG

All→Social→Experience→Experiential→Branding→

Mailei Moore Portfolio

New Market Launch: Gainesville, FL

Defining The New

Pilates Standard.

The Gainesville Edit / 2026

Scroll the Campaign

SCROLL TO EXPLORE

Seeding Phase: 03

The Big/Little
Tote Drop.

Strategic product placement of co-branded Carve × Balacize totes within the heart of campus culture. We didn’t just gift; we infiltrated a seasonal trend moment with precision.

Placement Target specific UF Sorority Houses

Asset Co-Branded Canvas Totes

Outcome Hyper-visible Campus Presence

Explore Strategy Deck

Activation Phase: 02

The Sorority Block Party

I didn't want to announce a studio; I wanted to host a culture shift. An exclusive, invite-only pre-opening event for UF sorority leaders, featuring pastel mats, retro leg warmers, and beat-driven sculpt classes.

Carve Mat Pilates

Gainesville, FL

"The ultimate 'if you know, you know' marketing play."

— Mailei

System Rollout

Marketing Strategy

My methodology ties physical activation to digital storytelling, creating a self-sustaining ecosystem of brand authority.

01

Art Direction

Adapting existing global visual identities into local market contexts without losing brand equity.

Takeaway Localized Visual Consistency

02

Campus Acquisition

Identifying high-transit student corridors and timing physical seeding with high-emotion social rituals.

Takeaway Cultural Momentum Tapping

03

Content Looping

Designing events where every corner is a content opportunity, turning attendees into the primary marketing force.

Takeaway UGC-First Experiential

Let's build something iconic.

Whether it's a social campaign, a brand refresh, or an experiential activation, I'm ready to bring high-impact strategy to your next project.

Email Strategy

mooremj72@icloud.com

General Inquiries

(208)569-7200

Office

Gainesville, Florida

Inquiry Form

Fields marked with * are required for collaboration.

Full Name *

John Doe

Email Address *

john@example.com

Subject of Collaboration

e.g. Campaign Creative, Content Strategy

Project Brief / Message *

Tell me about your brand goals and what you're looking to achieve...

Send Message

Typical response time: 24-48 hours.

Build your next

Iconic Moment.

I’m currently accepting campaign strategy and art direction projects for 2026. Let’s create a digital narrative that demands attention.

Start a Collaboration

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Speculative Campaign Concept / For Portfolio Representation Only

Marketing Strategist

Based in Gainesville, FL

The Mind Behind The Strategy

I'm Mailei, a marketing graduate with a design minor who lives at the intersection of creative intuition and real data. My goal has always been the same: Build brand stories that don’t just look good, but actually convert.

Years Experience

04+

Specializing in high-growth social strategy and experiential events.

About Me

The Story

Bridging Creative & Analytical

I grew up in a digital-first world, and it taught me early that attention is everything. But attention without strategy is just noise. My approach focuses on intentional storytelling: using design to guide how people move though a brand, and data to keep refining that journey along the way.

Social Strategy

Building digital presnece that feels genuine and earns real loyalty, not just impressions.

Content Direction

Visual identities and short-form video concepts build to actually cut through the noise.

Professional Journey

Experience

Human Development and Family Studies Dept. Utah State University

April 2025- June 2026

Marketing and communicaitons Specialist

Built and ran the department’s social and video strategy - content calendar, Instagram growth, short-form video. Wrote and published SEO wellness blogs on long-distance relationships and betrayal. Refreshed the department’s brand and website. Represented the department monthly at University Marketing meetings

Poppy and Pout

2023

Executive assistant

CEO’s right hand during the brand’s biggest year. Coordinated retail packaging and logistics for Ulta, Anthropologie, and Urban Outfitters. Supported an Oprah’s Favorite Things feature, the Allure Beauty Awards, and a full warehouse relocation. Helped with on-location marketing shoots.

Utah State University

2022-2026

Marketing Graduate

Bachelor of Science in Marketing with a Minor in Marketing Design. Developed foundational skills in consumer behavior, market research, and graphic arts.

How I Work

Methodology

Three principles guide everything I make:

01

Intentional Design

Nothing is arbitrary. Every color, font pairing, and layout choice is made to evoke a specific response from the person on the other end.

02

Human-Centric Data

Numbers are really just stores about people. I use data to understand what genuinely resonates, not just what gets clicked.

03

Radical Adaptability

The landscape shifts constantly. I’ve built my process to move with it without losing signts of the brand’s final destination.

Ready to Elevate Your Brand?

Let's Work Together Explore Case Studies

Mailei Moore Portfolio

Work About Contact

Back to Work Slide 01

Career Trajectory

Poppy and Pout

A look at my journey keeping a fast growing brand running - from the production floor all the way to the CEO’s right hand.

2023-2024 MILESTONES

2021-2023

production & foundations

Started hands-on in production retail floor support, hand - pouring lip balms, handling quality control, assembly, and custom special projects.

2023-2024

logistics & scale-up

Managed facility transitions, headed summer shipping operations, and fulfilled high-volume retail orders and pallet shipments.

2024

executive assistant to the ceo

Stepped up to manage executive schedules, office operations, meeting support and on-location shoots or company events like CAMP POPPY.

Part 02: Growth Engines CAMPAIGN: POPPY & POUT

Marketing Strategy,
Media Growth &
Executive Support.

Executive Assistant & Operations

Served as the ultimate right-hand to the CEO and foundational anchor for a scaling brand. Ranged across every corner of the business from managing executive schedules, office environments, meeting support, major retail pallet shipments (Anthropologie advent calendars), large-scale employee events (Camp Poppy), and on-location marketing shoots.

“The most fun job I’ve ever had - and proof that employee atmosphere is what actually scales a company.”

OPERATIONAL PILLARS

The Framework for Success

01

executive support

Acted as the CEO's reliable day-today partner, managing schedules, coordinating meetings, maintaining office spaces, and handling physical transitions and warehouse runs.

ROADMAP DEV WORKFLOW OPT LEADERSHIP SUPPORT

02

logistics & enterprise
fulfillment

Executed hands-on order fulfillment and inventory tracking, including packing large-scale retail pallet shipments for major partners like Anthropologie under strict timelines.

PALLET FULFILLMENT SUPPLY CHAIN ORDER PROCESSING

03

brand marketing &
special projects

Brought total cross-functional versatility, assisting on-location content shoots, filming behind-the-scenes video, and helping coordinate large company initiatives like 'Camp Poppy'

EVENT PROODUCTION CONTENT CREATION CROSS-FUNCTIONAL

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Build your next
Success Story.

I am currently accepting strategy and art direction projects for upcoming quarters. Let’s collaborate on a narrative that scales.

Inquire for Collaboration Explore More Work

Mailei Moore Portfolio

The Rise of the Blog: Building a Following One post at at TIme

HDFS WELLNESS BLOG

SEO-driven blogs on long-distance relationships and overcoming betrayal, written to bring real search traffic and real readers to the departments site.

COURTSIDE CHIC

My own fashion lifestyle Substack, built from the ground up - court-side style, personal takes, and a growing readership I am building without a team behind me.

Ready to Humanize

Your Digital Presence?

Inquire About Social Strategy Explore All Campaigns

Aesthetics and engagement, same line, no transfers.

Archive

Carve Pilates: The Sorority Block Party

Poppy & Pout: Marketing Strategy and Executive Support

HDFS & Courtside Chic: Blog Strategy

Refy : Digital Content Strategy

Interested inCollaborating?

morning rituals

A Moment of Quietude.

The UniversalBrow Edit

Bespoke Brow Bar

Plan Your Ritual.

Defining The New

Pilates Standard.

The Big/LittleTote Drop.

The Sorority Block Party

Marketing Strategy

Art Direction

Campus Acquisition

Content Looping

Let's build something iconic.

Inquiry Form

The Mind Behind The Strategy

The Story

Bridging Creative & Analytical

Social Strategy

Content Direction

Experience

Marketing and communicaitons Specialist

Executive assistant

Marketing Graduate

Methodology

Intentional Design

Human-Centric Data

Radical Adaptability

Ready to Elevate Your Brand?

Career Trajectory

Marketing Strategy, Media Growth & Executive Support.

Executive Assistant & Operations

The Framework for Success

executive support

logistics & enterprisefulfillment

brand marketing &special projects

Build your nextSuccess Story.

Mailei Moore Portfolio

The Rise of the Blog: Building a Following One post at at TIme

HDFS WELLNESS BLOG

COURTSIDE CHIC

Ready to Humanize

Your Digital Presence?

Interested in
Collaborating?

The Big/Little
Tote Drop.

Marketing Strategy,
Media Growth &
Executive Support.

logistics & enterprise
fulfillment

brand marketing &
special projects

Build your next
Success Story.